What is a common characteristic of franchises?

Franchises are built upon a business model that emphasizes uniformity and consistency across all operating units, which is encapsulated in the concept of a standardized method of operation. This means that franchisors provide franchisees with established procedures, branding, marketing strategies, and operational guidelines that they must follow. This standardization helps ensure that customers receive a consistent experience regardless of which franchise location they visit, contributing to brand recognition and customer loyalty.

By having these set operational protocols, franchises can optimize business performance and streamline training for new employees, which can be an advantage compared to independent businesses that may have more variability in their operating methods. This systematic approach is a fundamental element of franchising and is key to its appeal for both franchisees and franchisors.