It is more difficult to start a small business selling a service than it is one selling a product.

Starting a small business selling a service is often considered more straightforward than launching one that sells a physical product. When selling a service, the initial investment costs may be lower since there's usually no requirement for inventory, warehousing, or product manufacturing. Service-based businesses can often be started with minimal equipment, as they rely heavily on skills and expertise rather than physical goods.

Additionally, the operational complexities associated with inventory management, logistics, and supply chain issues that product-based businesses face are generally absent in service-oriented enterprises. This allows entrepreneurs in the service sector to be more agile and to adapt quickly to market demands.

Moreover, service-based businesses can benefit from personal branding and direct relationships with clients, which can facilitate customer loyalty and repeat business. In terms of regulatory hurdles, there may also be fewer certifications or permits required for service businesses compared to those that sell products, further simplifying the initiation process.

Overall, these factors contribute to the perspective that starting a small business selling a service is typically easier than doing so with a product, validating the assertion that it is false that it is more difficult to start a service-based business.